Shelter England / Scotland

Thousands of children in Britain don’t have a place to call home. We want to change this, and we need your help. All you have to do is bake, build and sell a delicious gingerbread house to raise money for Shelter

Bake it, Build it, Sell it

The sale

You've created your masterpiece, but the fun doesn't stop there! Why not use your creation to inspire others and help raise money for Shelter?

The money you raise by selling your gingerbread house will help us make sure no one has to fight homelessness alone, so it's really important that your work doesn't stop once the gingerbread comes out of the oven.

Fundraising tips

There are loads of ways to use your gingerbread creation to raise much-needed money for Shelter - here are a few suggestions:

  • Put up posters advertising the sale in your local community and at any clubs or groups that you're a part of.
  • Tell your friends and family about The Great Gingerbread House Sale and encourage them to vote for their favourite online.
  • Hold a family get-together and sell off a truly mouth-watering gingerbread house to the highest bidder.
  • Hold a gingerbread-themed coffee morning and invite all your friends and family.
  • Tell your work colleagues about The Great Gingerbread House Sale and take in some delicious gingerbread-themed treats to sell.
  • Hold a special event showcasing all of the gingerbread houses your school or colleagues have created, and auction them as prizes - don't forget to invite the trustees and senior team!

We've also created curriculum-based fundraising lesson plans suitable for Primary and Secondary schools, so teachers can get their classes on the case too!

Download PDF

Primary School

Fundraising lesson plan

Download PDF

Secondary School

Fundraising lesson plan

Sharing your story with others

Baking, building and selling gingerbread isn't just fun, it also raises much-needed money for a really worthwhile cause - so thank you for taking part.

Why not shout about it and let everyone know what great work you're doing? Use our PR plan and template letters to tell your local newspaper or radio station how you're supporting homeless families this Christmas.

Media guide

Grab headlines in your local area and get the masses to your sale.

Download PDF

Example letter to editor

Download this template to raise awareness about what you're doing to tackle child homelessness.

Download PDF

Example press release

Not sure where to start on promoting your sale? Check out this template press release.

Download PDF


Make sure everyone knows about your gingerbread sale by putting up posters or giving them to children to take home with them.

Download PDF